The Audience Studio is Madgicx’s newest tool. It can be used to enhance audiences by discovering new interests and cultivating quality targeting intersections that yield the best performance results. Audience combinations can be launched instantly, or they can be mass launched with other audience picks at any time through the Ad Launcher.
The Audience Studio includes 2 widgets
- Audiences Dashboard and Discovery Hub
- The Audience Mixer
The main Dashboard includes two tabs:
The first tab is titled Explore Audiences by Performance
It shows all existing audiences, their sizes, and performance KPIs from the following audience types:
- Interest audiences
- Custom audiences
- Lookalike audiences
The second tab is titled Discover New Interests
It allows you to discover new interests that have never been used before. New interests can easily be discovered using the search bar, which brings up related interests by keyword, or a ‘Discover Similar’ button, which will enhance your search by finding relative interests to the selected interests.
Additionally, this extremely efficient tool allows you to create up to three intersections between existing audiences and new interests, exclusions of all kinds, and the ability to view the potential reach of your new audience creation. To get started, go ahead and check out this step-by-step article to guide you through the setup process.