When using the Mass launcher Madgicx provides tailor-made audiences from each strategy segment, Acquisition Re-engagement, Acquisition Prospecting, Retargeting, and Retention.

Getting started with these audiences requires some data gathered from the pixel or one of the social media pages, in the form of engagement.

Re-engagement audiences are comprised of users who engaged with your Facebook and/or Instagram pages and ads and have never visited your website. Therefore, the data will be gathered from your Facebook or Instagram page and not from your Facebook pixel.

Prospecting audiences are created using the lookalike technology from Facebook, by using any of your custom audiences and creating a bigger but similar audience,
Therefore these audiences require pixel data in order to be created.

Retargeting audiences are your custom audiences who have visited your website and never made a purchase.

Retention audiences are your custom audiences who have visited your website and purchased from you.

The amount of data needed to start creating audiences with Madgicx is listed below.

Acquisition

Re-engagement - Based on the pages and ads data
(at least one of the listed below)
Minimum data for creation:

20 likes

20 comments

20 shares

20 clicks

Prospecting LLA - Based on both page and pixel data - the amounts you see bellow represent the minimum amount for creation but the more data used to create a lookalike the better and more similar the LLA will be to the original custom audience. Please note that Facebook advises having 1000 people to make up a custom Audience in order to create a LLA audience.

Minimum data for creation: (at least one of the listed below)

100 Landing Page View
100 Content View

100 Add To Cart

100 initiated checkout

100 added payment info

100 purchases

Retargeting - Website visitors (at least one of the listed below)

Minimum data for creation:

20 Landing Page View
20 Content View

20 Add To Cart

20 initiated checkout

20 added payment info

20 purchases

Retention - Customers

Minimum data for creation:

20 purchases

I hope this article was helpful If you have any further questions about how much data you need to create Audiences on Madgicx, reach out to our Madgicx Wizards through the chat and they'll be happy to answer any questions you may have.



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