Surf on the campaign level is designed to allow users to begin to scale their CBO campaigns. It is not always possible to monitor your account 24 hours a day, so Surf was created to allow our users to take their minds off micromanaging their budget.😱 Users will have the ability to determine a trigger point, which represents good performance. Throughout the day, the tactic will check to see if the trigger criteria has been met. If the trigger has been met at any point during the day, the budget for the ad-set will be increased by x amount, which you will have the ability to adjust.
Users should remember to choose a trigger that accurately represents good
performance in order to ensure that the tactic only triggers on desirable ad-sets. When scaling an ad-set based on daily performance, sometimes the performance can be deceiving and some ad-sets can have drastically different budgets, so the increase can't remain static.
To counter this, we've added an option to adjust the amount that the budget will increase according to the budget of the ad-set and past performance.🦾
For example, normally poor-performing ad-sets with a high budget that happen to meet the criteria may want a smaller budget % increase than an ad-set that is reliably good with a low budget. Finally, this tactic will work on a daily level, so you will have the option to adjust at which time every day the budget will revert back to normal. ⏰
To learn more about how to start automating your scaling, you can read this step-by-step article here, and as always, feel free to reach out to us in the chat if you have any questions. 🧙♂️