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Madgicx segregates audiences according to Acquisition Prospecting, Acquisition Re-engagement, Retargeting, and Retention (ARR). The Madgicx optimized structure is proven to improve performance, saves time, and maintains an organization.

Once you've selected your audiences, the next step is to launch your audiences into campaigns. Your campaign options include the Madgicx Default structure, launching audiences into existing campaigns, or creating a new campaign.  

Why do We Suggest the Default (Optimized Structure)? 

The Madgicx Default structure segments your audiences according to Acquisition, Acquisition re-engagement, Retargeting, and Retention. 

For example, Acquisition audiences will be placed under Acquisition, If you've used the ARR Optimized Structure in the past, your Ad Set will automatically be added to one of the ARR campaigns that is already created.

You can also easily select whether you'd like to allocate your budget as CBO (Campaign budget) or ABO (Ad Set budget). 

Through the Ads manager, you only have the option to run your budget as CBO, but through Madgicx we allow you to allocate the budget to ABO so you have a little more control as to how your budget is being dispersed. 😎


The ARR structure really sets you up with a professional online marketing strategy. We can't say this enough, creating a full-funnel ARR strategy is essential when analyzing your account, managing budgets, and scaling your audiences to get the best results.   🚀

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