Stop Loss on the Ad level is a daily tactic that will stop a specific Ad (for the remainder of the day) if it is performing poorly over the course of a single day. This tactic relies on two conditions and at least one of them needs to be met in order to trigger the tactic and stop the Ad from delivering.

Setting up stop loss on the Ad Level:

We highly recommend setting up the Stop Loss automation tactic on both

  • Stop Loss Ad-Set level
    &
  • Stop Loss Ad Level 

Follow this guide on Stop Loss Ad-Set Level by clicking 👇 on the button below

Summary of How the Tactic Process Works

Every day, the tactic will check if both of the predefined conditions are met and if not, the tactic will reset. The next day will restart the same process, therefore the event has to be one that is likely to occur during the time frame of a single day. In order to check if an event is suitable for the tactic, the user should make sure that the average cost per conversion (the event) for acquisition is less than the average daily Ad Spend.

An even better route is to rely on an event that occurs more than once per day. This will ensure that the tactic will trigger and optimize the Ad's performance or pause under-performing ads so the budgets can shift to better performing ones.  🚀

  • Stop loss Ad Level only affects ads. At this level, the rule is set to stop specific ads that are under performing on a daily basis. 

Step 1 - Choosing an Event

When choosing the event for the Stop Loss tactic to act upon, it is crucial to pick an event that best represents potential losses. 

  • This event can be poor ROAS, lack of Sales or low clicks 

Step 2 - Setting up the Stop Loss Conditions and Actions

Setting up the First condition

When setting up the first condition, you'll be faced with creating a rule that best suits your need for the Stop Loss tactic.  

IF  (selected event A) <  W (Selected value 'number' )
AND
The Ad Spend (B)  > X (static/dynamic)

Note: 

  • Static - Input a number in the box
  • Dynamic - sets up a value by a Selected KPI from a drop down in a selected time frame time frame, will show only KPIs which have data

Time frame - can be set to be (1 , 7 , 14 , 21 , 28) last days

If the entered values are met, the ad will stop 

Setting up the Second condition (Optional) 

When setting up the first condition, you'll be faced with creating a rule that best suits your need for the Stop Loss tactic.  

IF  (selected event C) <  Y (Selected value 'number' )
AND
The Ad Spend (D)   > Z (static/dynamic)

Note: 

  • Static - Input a number in the box
  • Dynamic - sets up a value by a Selected KPI from a dropdown in a selected time frame time frame, will show only KPIs which have data

Time frame - can be set to be (1 , 7 , 14 , 21 , 28) last days

If the entered values are met, the ad will stop 

Reset:

As this is a daily tactic, the Ad-Set will be unpaused at midnight or any time that you define in the tactic creation. However, we know that Stop Loss works best as a daily tactic and highly recommend keeping this set at midnight.

Step 3 - Applying the Tactic on the Ad Level

The last step of creating the tactic is to select what ads to apply the tactic to. You can choose to apply it to a single ad, all ads within an ad-set, or all ads within a campaign. 

  • Auto Add Function - Clicking twice on a check box will add an “A” letter within the checkbox, indicating that the campaign/ad sets will automatically add any future ad-sets/ads inside the campaign/ad-set🙌

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