Every account connected to the madgicx.com app can choose what kind of experience they want to have by choosing between Lead Gen, E-commerce or App Installs experience.
To do so, you can simply go to settings in the bottom of the left sidebar and find the drop down option on the second column after the name of your ad account is displayed.
The difference between this 3 experiences is very straight forward. It will determine what metrics will be shown most on your account based on the type of activity you run with it.
Tools that will be affected by the change in account type are: