Here we will begin the step by step guide on integrating the Madgicx audiences with Google Display Network. 

To get a leg up on the competition, launch our audience creations. Our audience creations have proven value on Facebook and will now prove themselves again with GDN. 

Please note that Google can take 1-2 days to review your campaigns, therefore you should launch your campaign prior to your required launch date.   

Follow the steps below! You can also find out click through tutorial Here.

Step 1: 

Select your Audiences 

  • Madgicx audiences will appear with a small icon in the bottom right hand corner of each audience tab, these icons show which audiences are relevant to Facebook, Google or both.  
  • User’s Can also Select the filter, “Show all Google Audiences”, in which only the available Google audiences will appear. 
  • Currently, Madgicx audiences that are available for Google are:  

Retargeting: 

Recent Visitors 0-30 Days 

All visitors 30-180 Days 

Note: Soon you will be able to use even more Madgicx audiences for Google and you’ll be able to launch across the full ARR funnel. 

Step 2:  

Where to Launch Ads. 

Choose where to launch your campaigns. Now, Facebook and Google campaigns can be launched simultaneously. 

  1. Select ‘Campaign Launch Panel’ to launch Facebook Ads into Google Ad groups.
  2. Launching Google Ads can be turned on and off. 

You have three options as to where you can launch your audiences:  

  1. Option to Launch into Madgicx optimized structure- (The two audiences available fall under retargeting, therefore that’s the only segment available for now)   
  2. Option to launch audiences into an existing campaign. This can be used if the user would like to have all audiences within the same campaign. 
  3. Option to create a new campaign.  

The budget is only placed on the Campaign Level and Campaign objective can be set to either Sales or Leads. 

Step 3: 

Selecting Creatives

  1. The top part of the screen is where you will select the audience that will be paired with the creatives below. If you’re selecting different creatives for each audience, be sure to save changes before moving on.  

 

  1. This is where Madgicx creates a synergy between Facebook and Google, taking your Ad Campaigns to the next level. You can select Top Ad creatives and Top Ad copies using your current Facebook data.    
  2. Select ‘Graded by’ on the left hand side of the screen and select a drop down of metrics to grade your ads by. Choose ads that show high performance based on a metric such as ROAS or CTR. 

When selecting Ads you have the option to: 

  • Select existing Facebook Ads.  
  • Select Top Ad combinations of existing Facebook ads in the Creative Clusters section.   
  • Select Facebook Posts and Instagram posts. 
  • Select an Ad without impressions by imputing the Ad ID in the 'Ad selection Preview’   
  • In the next step you can upload a creative that hasn’t been used on Facebook before. 

 

Step 4: 

Edit your Creatives 

(Comparison Image of Google and Madgicx.)  

The process of editing your ads for Google is simplified through Madgicx. All you have to do is select the creatives themselves and Madgicx will automatically crop your image, as per Google’s requirements. 

First, you must select at least 2 creatives, one of which should be a landscape image and the other a square image. 

 You can use up to 15 images in the campaign square. Here are Google’s size requirements:

  • 1:1 Ratio suggested - size- 300X300

Note: According to Google’s advice, Images should have a strong visual focus and minimum text overlay.  

Edit Creatives for Google Responsive Display Ads:  

Google creates multiple ad images, ad videos, headlines, and descriptions and will conduct billions of A/B tests to optimize multiple variations of what’s provided. This is why it’s so important to provide Google with the best possible assets.  

 

Ad Preview:  

  • You can choose up to 5 videos, 15 Ad Images, 5 headlines, 1 long headline and up to 5 descriptions.  
  • The selected Ad from below will appear in the larger preview box. 
  • All ads will be shown in smaller sizes underneath in smaller previews.
  • You can select your own image. Select the square with the plus sign and  “upload custom creatives” with the required dimensions.  
  • If there’s an error, you will get an error message with an X through the Ad image or video and you’ll be able to select a new creative. 
  • Images and videos can be deleted by hovering over the displayed item and selecting the garbage bin Icon. 

Ad Copies 

Google is quite strict with Ad copy rules. Do not use capital letters, emojis, or Known trademarks (such as Nike, Facebook, etc) in any of the ad copy fields.

At this stage, Madgicx will notify you if the text is too long, however not all of Google’s  requirements are implemented just yet (coming soon). Therefore, we suggest that you look at all of Google’s requirements by selecting the “Check google requirements” button. See the example below: 

If Your Headlines, Long Headlines and Descriptions meet google’s requirements, then a number included will appear with a green check mark. 

If they don’t meet requirements a Red X will appear in the top right hand corner. User’s will also see a note explaining why this isn’t accepted. 

Note: We highly recommend that after you launch your campaign, that you enter your Google Ad account to ensure that there aren’t any errors and that everything has been launched properly. 

Headline: 

This is the first line of the Advertisers ad.The length of the rendered headline will depend on the site it’s advertised on. If it’s shortened, it will appear with ellipsis.  

  • User’s Can select up to 5 Headlines 
  • Headlines cannot exceed 30 Characters. 
  • For each component of the ad copy you can:
  • Duplicate the field by clicking on the duplicate icon
  • Remove the field by clicking on the trash 

Long Headline: 

This is the first line of the advertisers ad, it appears instead of the short headline in larger ads. Long headlines might appear without a description, the length of the rendered headline will depend on the site it’s advertised on. If it’s shortened it will appear with an ellipsis. 

-User’s Can select up to 5 long headlines
-Headlines cannot exceed 90 characters. 

Description: 

The description adds context and details to the headline. Advertisers can add up to 5 descriptions, which will be combined with any of the user’s headlines to generate their ads. The description will be rendered depending on the site it appears on. If it’s shortened, it will appear with an ellipsis. The description doesn’t show in all sizes and formats. 

-User’s can select up to 5 descriptions
-Descriptions cannot exceed 90 Characters. 

Step 6: 

Setting up Audiences

This easy set up helps you to select the best possible assets for Google, by leveraging the data you’ve already gained through Facebook. Google does the work for you in terms of ad placement across 3 million inventory partners throughout the internet. However, it’s up to you to select the best age segment and gender for these ads.

Madgicx provides added value by gathering this data from Facebook and allowing you to launch the best possible segments according to your proven data.

 Both Facebook and Google Icons will appear for the set up that’s relevant for each platform. As seen in the image below. The two setup options available right now for Google are age and gender. (There will be more options coming soon.) 

  

Step 7 

When to Launch your Ads 

(Currently only available for Facebook) 


You can decide when to Launch your ads, Your options are:

  1. Launch right away 
  2. Launch according to your optimized time on Facebook 
  3. Launch at midnight 
  4. Select a different time  

Mass edit names: 

Rename all your Ad sets at once. You can use placeholders as per this example: Madgicx - {placements} - {audience_type} - {audience_name} - {age} - {gender} - {conversion} - {LAL} - {recency} - {countries}

Audience Type: Shows the Audiences that you selected. 

Step 8. 

Finalize your campaign creations. 

Select Next to finalize your campaign creation and that is all there is to it!  You can also read more about Features and Capabilities of this tool or Madgicx GDN use cases. There’s much more to come from this tool such as more Madgicx audiences to choose from, so stay tuned. Madgicx is the key to taking your reach to the next level as this is the first omni-channel platform in the world. 

In a few steps, you are able to launch Google and Facebook Ad campaigns simultaneously helping you reach billions of potential customers across the globe. To go through the Step by Step using the click through guide, Click here. 

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