Those familiar with Madgicx as a platform will know that the Dashboard is usually the first port of call in monitoring your overall campaigns and metric analytics.
Of course this feature will remain as per norm, but with the introduction of the Google Display Network feature, we decided to make an additional dashboard as it relates to the branch it is designated to, thereby providing a clear view of the results and performance of the campaigns in question.
The Google Dashboard
On the Google Dashboard, you can see all of your Google Metrics such as Active CPM, CTR, Conversions and more. Measure your overall performance by comparing several different metrics at once.
Change the date on the upper right hand side of the screen to view performance within the selected time frame.
Google Campaign Performance:
The campaign Performance overview allows you to compare two different metrics at a time, while viewing the campaign performance on a comprehensible graph. You can compare metrics such as spend vs. average cost as seen below, and many other metric comparisons to determine your account performance.
- Aggregated view- Includes overall account performance
- Campaign view- Breaks down campaign performance individually.
Who will benefit from this tool? If you are already using Madgicx then you will be able to benefit from this immediately by linking your GDN account on the Settings Page. If you are just finding out about us, and using google ads as one of your advertising channels, then we recommend taking a quick glance and trying out our seven-day free trial.
To learn more about users use-cases check out Madgicx GDN Users index
If you are at the point of wanting to Connect your GDN account with Madgicx, here is a guide meant to help you get started Madgicx and GDN settings step by step
For a click through tutorial of the Dashboard, click here. We wish you luck getting started! Be sure to check out the App guide which has numerous articles, click through tutorials and videos! Or reach out to our support team!