Ad Care is a new Madgicx product available on the Madgicx all-in-one Facebook Ads platform. The new plug-in takes care of an area that many advertisers overlook – the comments section on Facebook ads. Facebook’s algorithm takes comments very seriously, and so should advertisers. Comments on an ad are taken into consideration when calculating the ad quality and engagement score. Therefore, having positive comments can improve the overall ad performance while negative comments can really harm it (and even the overall account performance).
Nowadays, Facebook users often look into the comments section in search of reviews, feedback, and additional information about the product or service before they make their decision. So far, advertisers have neglected “owning” the narrative of their Facebook ads comments. However, with Madgicx Ad Care, this situation is about to change.
Ad Care automatically adds a comment, which is likely to be the first visible one on the ad. In this comment, advertisers can share important information that they didn't mentioned in the ad itself, or add a link to their website. This tactic lets them control the narrative of the comment section. Just by being out there, they are getting more “real-estate” from the ad space, and at the same time gaining more engagement for their ad (and their Facebook page). In addition, the link brings more traffic to their website.
Another benefit is avoiding “haters” writing negative comments on Facebook ads. This is achieved thanks to a key capability of Ad Care which manages the unsubscribing process from the advertiser’s ads. Madgicx includes an unsubscribe link (un-sub.me/) in the comments which is there to help users opt-out in case they don’t want to see the advertiser’s ads anymore. Once a user clicks the link, they'll reach a landing page hosted by Madgicx. Madgicx automatically places the advertiser’s pixel on this page and Facebook users who click it will automatically be excluded from future ad campaigns. Technically speaking, the people who visit this page will be excluded within Madgicx’s default exclusions in the advanced settings.
Unsubscribing these users through Madgicx instead of having them report the ad to Facebook spares the advertiser negative feedback and improves the overall user experience.
Madgicx's CEO, Yahav Hartman, explains that “with Facebook ads, it’s not always about budget, bidding, and optimization. It’s also about the surroundings. Ad Care demonstrates that Madgicx goes beyond conventional ad-buying tactics and focuses on improving performances through better customer experience.”
Feedback from beta testing: while testing Ad Care with a selected group of Madgicx customers, we received a lot of traction and positive feedback in reaction to this new Facebook ads comments concept. Some users clicked unsubscribe just out of curiosity, which led to adding a “resubscribe” link.
How does Ad Care work?
As a Madgicx user, just open the app and click “Ad Care” on the menu to the left.
Add your page and press “Set Auto Comment”:
Type in the content for the auto comment:
Create the unsubscribe page:
And the resubscribe page (in case someone mistakenly unsubscribes):
Select the ads you wish to comment on:
If you tick “Apply to all ads,” the comment will be added to all your future Facebook ads as well.
Once you've finished, you’re all set. Good luck!