Creative Performance Graph Explained  

The Creative Performance Graph is a tool that sometimes goes overlooked by many users when it happens to be one of our most advanced analytic tools that we offer. The chart is a comparison graph of spend vs. revenue displaying each creative's performance allowing the user to easily see the best/worst performing creatives.

  • Min spend - input a value to show only ads with higher spend than the entered value
  • Max spend - input a value to show only ads with lower spend than the entered value
  • Filter - filter which ads will be displayed by checking one or more from the available filters such as: dimension, age, gender, placement, device, ARR segment and country.
  • AI Feature Tag- Within the Filter tab, you will see an option named "AI Feature Tag." This is a feature unique to the Madgicx platform allowing the user to analyze actual components of his creatives and filter creatives based on specific elements. Our software will automatically recognize and tag all creatives elements such as: clothing, animals, weather, indoor/outdoor, materials, electronics, expressions etc…
    This allows the user to see and filter based on these specific components and better understand them as KPIs. (See more on AI Feature Tags Below)

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How to Use the Creative Performance Graph

Using the Graph could not be more intuitive. By moving your cursor over individual creatives along the bottom or on individual points on the chart, users can see very detailed information on how individual creatives are performing up against others. 

With this information, creative teams can better decide what advertising tactics to use when producing new creatives.

 
Launch Ads From Creative Insights Using the Creative Clusters- Users have the option to open selected ads directly into the Creative Cluster chart from the creative insights page. This allows you to pick and choose the best combination of creatives and ad copies for any of the selected ads. 

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Sort By- This option allows users to sort their creatives along the bottom of the Creative Performance Graph based on specific KPIs such as: 

  • Revenue - high first
  • Revenue - low first
  • Amount spent - high first
  • Amount spent - low first
  • Creative type
  • Creative ratio

A few notes -

  • Creative (#) - showing number of creatives available within the filter and time frame limitation
  • # Selected - showing number of creatives selected

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