Meet the Dashboard!
The dashboard, is frequently used as 'The Advertiser's Cockpit'
Advertisers can gain insights regarding KPI's, spending, ROAS and get a clear overall picture of their account performance.
The Dashboard data is easily understood thanks to the ARR Dashboard segmentation.
The four segments include:
- Acquisition Prospecting - Targeting people who have never heard of your brand before.
- Acquisition Re-Engagement - Reaching audiences who have may have seen your ads before, but did not visit the website.
- Re-Targeting - Reaching audiences who have visited your website, but didn't convert.
- Retention - Increasing your AOV by building return customers.
ARR is a known Marketing method which is used among the most successful agencies in the world. It's proven to help advertisers keep track of their performance and it's the reason Madgicx was built with an ARR strategy system in place.
You're able to change the time frame by filtering using the drop-down box at the top right corner of your screen as shown below:
You can change your KPI's by selecting the black arrow next to each category as shown below:
The second segment in the dashboard, called the Strategy Status Overview, is where you can compare various metrics and examine your campaign performance. To change one of the metrics, select the black arrow as shown below.
Example for using the Strategy Status Overview:
ROAS and Amount Spent are compared in order to identify overspending, and whether or not scaling has been profitable over time.
If performance has dropped it's critical to inspect why it happened, the Strategy Status Drilldown is the first multi-dimension analysis tool that helps you determine what metrics are causing the drop in performance. You can change metrics by pressing the black arrow as shown below:
Last but not least is the Total Revenue segment; which displays your total revenue.
Madgicx provides advertisers with key information regarding their accounts and enhances analytics with straightforward graphs and clear insights across Acquisition, Retargeting and Retention.